Chelsea's Assembled Academy Experience

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Author
Chelsea Schultz
Assembled Academy, 2024
Date
September 23, 2024
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Upon completing my 3-year communications degree, with a focus on advertising, I was unwavering in my pursuit of a career in the creative areas of copywriting and art direction. Although having had some PR, Journalism and Multimedia experience, my exposure to other facets of media and communications, such as a media agency, was still limited.    

 Until I enrolled in The Assembled Academy.    

This transformative program not only immersed me in the day-to-day operations of a full-service agency but also provided invaluable guidance, steering me towards a career path aligned with both my professional and personal goals.    

Although I came from a diverse degree that touched upon numerous areas, I still found myself uncertain about the intricacies of day-to-day operations in various industries. The prospect of stepping into one of today's 'entry-level' positions was daunting. The Assembled Academy, however, proved to be a welcoming program, comprising numerous successful and established agencies that embraced me, offering an immersive experience into their dynamic businesses.    

Commencing my program with Assembled Media, I initially felt out of my depth, particularly in understanding the media planning and buying process. The team's exceptional mentorship quickly alleviated my concerns, providing thorough training and insights into the basics of the industry and its day-to-day dealings. This experience served as a crucial taster, aiding me in making informed career choices.    

Choosing to extend my time with Assembled Media, for an additional month, I unexpectedly discovered a passion for data and the strategic planning involved in campaigns. This diversion from my initial path brought insights into planning paid campaigns, coordinating with clients and publishers, media buying, and even attending networking events. Despite identifying myself primarily as a creative, the exposure to the media sector surprised me and broadened my perspective on alternative creative avenues.    

During my second month-long placement with Halo Creative Agency, I felt more comfortable with my abilities and was able to make substantial contributions to social media content, media reporting, video editing, and actively participated in client pitches. The well-rounded experience at The Assembled Academy has shaped my professional journey and exposed me to diverse opportunities within the creative landscape.    

My journey through the three-month academy program has been an incredible learning and personal growth opportunity. Throughout this period, I've forged invaluable connections and, following my placements, have been presented with exceptional opportunities. One noteworthy aspect of the program is its commitment to compensating participants for their time, ensuring a fully immersive and rewarding experience.  

I wholeheartedly recommend the Assembled Academy to Media and Communications students, like myself, who are just entering the industry or navigating uncertain career paths. This program provides hands-on experience and opens doors to a network of opportunities. It has been instrumental in providing me with a seamless taster of the media and communications industry, which I feel fortunate to have participated in.

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